You might see the ads for the "Insanity" workout, or witness the people lining up at a local 5K race starting line peeling off their shirts before they run or you may see the commercials for a local gym full of insanely fit people who make you wonder why they even still need to go to the gym.
Part of the problem is that a lot of fitness advertising is trying to grab the eyes of people who already have a high motivation for fitness. They are the easiest ones to sign up, and the easiest ones to keep signed up.
So what do thearketing machines try to sell to people who are feeling overwhelmed by all this?
An easy way out.
Buy this pill, wrap your body in this concoction, order these shakes or buy this device and you can burn body fat while ordering more stuff from us.
Those gimmicks won't cut it. It takes work, but it doesn't take insanity. When I have a personal training client, I start them from where they are, even if they've been on the sofa for the last 15 years. If one-on-one isn't for you, I also have a group class called "New Fit You" for those who need to start at the bottom. If you are ready to get started, let me know how i can help.
No comments:
Post a Comment